Latest Press releases.
IT‘S TIME FOR SOMETHING NEW(D) – Premium sub-brand, NEWD.Tamaris, launches online shop
Detmold, 26th August 2021 - Clean and pared back - the online presence of the NEWD.Tamaris collection mirrors the design of the pieces themselves. With the launch of its international online shop, the selectively distributed premium brand is laying the foundation for a high-end brand experience. This represents a genuine evolution for the Tamaris brand, and the first time it has branched out with the completely independent staging of a sub-brand.
On the occasion of today's Earth Overshoot Day: Wortmann Group supports the reforestation of the Teutoburg Forest for the next five years with € 125,000
Detmold, 29th July 2021 - The new commitment serves as a further, important cornerstone for the sustainable actions of the family-owned company and once again emphasises the bond with the home region of East Westphalia-Lippe.
FEMININE, FASHIONABLE AND PRACTICAL AT THE SAME TIME – TAMARIS VENTURES INTO THE OUTDOOR SEGMENT
Detmold, 7th July 2021 - When the echo comes from the mountain, the fashionably answer of the city is: Tamaris. With an outdoor capsule that equips women equally well for urban environments as for the great outdoor, the successful women's shoe brand aims to conquer the ascent into the outdoor segment and clearly distinguish itself from the existing range through the feminitiy of its models.
Detmold, 8th March 2021 - Tamaris is launching a new, international campaign to celebrate the community of women, demonstrating its digital vision with a multiplatform strategy.
NEWD.Tamaris - A strong presence in the Premium segment
Detmold, 1st February 2021 - A clear focus on target groups, a selective sales strategy and a collection inspired by aesthetic minimalism - the result is NEWD.Tamaris. This premium collection will position Tamaris strongly in the fashion retail segment.
"DIGITAL BRAND DAYS by Wortmann Group" - We are there for you!
Detmold, 7th January 2021 - New season, more drastic challenges: In order to continuously be there for customers in the best possible way, Wortmann has further developed its digital trade fair concept. "DIGITAL BRAND DAYS by Wortmann Group" includes a series of digital in-house trade fairs that accompany retailers throughout the entire ordering season. The "DIGITAL SEASON START" on January 13 will kick things off.
Tamaris wins German Brand Award 2020
Detmold, 9th September 2020 - The Tamaris Fashletics collection line was awarded with the German Brand Award 2020 in the category "Excellence in Brand Strategy and Creation" by the German Design Council.
Future driver digital fairs - DIGITAL BRAND DAYS by Wortmann Group
Detmold, 25th August 2020 - After the success of the Garda Days - the first digital in-house fair of the Wortmann Group - the Digital Brand Days will now continue. Starting tomorrow, August 26th 2020, national and international customers will be able to discover the collection themes for Spring/Summer 2021 of all brands for 2 days and also listen to marketing and trend presentations.
Tamaris' successful digital campaign continues
Detmold, 19th August 2020 - With its innovative digital campaign, Tamaris is once again on the lookout - this time not only for unique personalities, but also for their favorite people. CLear the stage for a multitude of authentic, hearty and exciting stories!
TAMARIS LAUNCHES SUSTAINABLE COLLECTION
Detmold, 17th August 2020 - With the new collection line GREENSTEP, the brand is demonstrating its attitude, responding to the challenges of the times and expanding its portfolio to include timeless shoes produced in a resource-saving manner.
TAMARIS INTRODUCES SINGLE-PAIR DELIVERY
Detmold, 4th August 2020 - From now on, the extended sales shelf will ensure that Tamaris customers can also buy what is currently not in stock. Following a pilot phase with the Tamaris system partners, all specialist trade partners will also be able to benefit from Tamaris “Endless Aisle" beginning with the spring summer 2021 season.
Future driver digital fairs - Wortmann Group relies on innovative communication platforms
Detmold, 10th July 2020 - The family-owned company from Detmold continues to break new ground and is now taking part in an online trade fair of the textile industry for the first time with its brand Tamaris. In addition, following the great success of the "DIGITAL GARDA DAYS", which were developed especially for this purpose, a second digital trade fair for all brands of the group is already in the starting blocks.
Wortmann Group GARDA DAYS a great success
Detmold, 18th June 2020 - The Wortmann Group defies the Corona crisis and launches an innovative trade fair format with high future potential.
Wortmann Group invites to virtual GARDA DAYS
Detmold, 8th June 2020 - Fair feeling reinterpreted! Since the Expo Riva, an imprtant exchange and information event, cannot take place as usual this summer due to the Corona Pandemic, the Detmold family business is now launching a digital trade fair format instead.
INDIVIDUALITY AND GENUINE VALUES – NOT ONLY IN CRISES
Detmold, 15th April 2020 - A few weeks ago, the family business from Detmold caused a sensation with its Tamaris brand when it rolled out the multi-level, international digital campaign „Who is Julia?“. Thus, Tamaris not only inspired many people, but actively involved them in the search. Now, with the resolution of the question, the third and, for the time being, final step of the campaign – continuation not excluded!
Wortmann presents a unique business support package worth millions
Detmold, 14th April 2020 - The corona virus crisis poses an unprecedented challenge to trade and industry. In response, the family-owned company from Detmold is introducing comprehensive measures aimed at tackling the situation as effectively as they can in conjunction with their commercial partners.
WHO IS JULIA? Tamaris has the answer
Detmold, 27th February 2020 - An innovative Tamaris campaign by and with unique women is setting new standards for the entire sector.
TAMARIS LAUNCHES NEW TEXTILE COLLECTION
Detmold, 14th January 2020 - As Tamaris develops into a comprehensive lifestyle brand, it is creating a textile collection of around 100 items for the 2020 spring/summer season. The well-known shoe brand has awarded the textile licence to the OTTO Group, which has designed the collection.
schuhkurier interview with Jens Beining
Detmold, 8th January 2020 - In an interview with schuhkurier, Wortmann CEO Jens Beining describes how he sees the topic of sustainability, what he expects from 2020 and why he is counting on new cooperations.
Comment by Petra Steinke, schuhkurier
Detmold, 8th January 2020 - For Wortmann CEO Jens Beining, one thing sustainability must never be: just a marketing instrument.
Wortmann and ANWR GROUP establish a strategic alliance for the digital future of the specialist retail segment
Detmold, 7th May 2018 - Wortmann KG and the ANWR GROUP are establishing a strategic alliance and are opening the German Tamaris online shop as a sales platform for Tamaris store operators using the infrastrucutre solution QUALIBET® by the ANWR GROUP.
FASHLETICS BY TAMARIS ON COURSE FOR SUCCESS
Detmold, 20th August 2018 - Fashletics by Tamaris collection line has established itself as a fundamental component of the brand and skilfully responds to the continuing athletic trend.
NEW PRODUCT LINE: TAMARIS UNITES FASHION AND COMFORT
Detmold, 19th July 2018 - Tamaris PureRelax is the answer to changing customer demand. With this line, fashion and comfort come together in perfect symbiosis.
Tamaris makes an impression with the highest customer loyalty and highest market share
Detmold, 5th March 2018 - At the end of February, Tamaris won two awards at the same time. ServiceValue GmbH awarded Tamaris the rating "highest customer loyalty" and a ranking on behalf of schuhkurier designated Tamaris as the company with the highest market share in the women's shoe sector.
On the road to success - the Tamaris system partnership with new store concept
Detmold, 8th January 2018 - The new and innovative Tamaris 2.0 retail concept has now established itself. Of a total of 300 international locations, 73 store owners are already happy with the new concept and believe in the success of the Tamaris system partnership.
'Heart & Sole' - Patented insole for revolutionary wearability
Detmold, 25th January 2017 - What is the secret of perfect high heels? Tamaris has discovered it and is now set to reveal a whole world of unimaginable wearability in the coming autumn/spring season 2017.
Change of leadership in the Wortmann Group
Detmold, 18th May 2016 - The Detmold-based Wortmann Group is now taking the next step in its long-planned gradual change of generations at the top of the Company.
WORTMANN - stable at a high level
Detmold, 1st October 2015 - The Detmold-based Wortmann Group, best known for its Tamaris brand, increased its sales for the last fiscal year 2014/15 (31st May) by 0.3% to EUR 1.016 billion. Sales in the previous year were EUR 1.013 billion. The export quota rose slightly to 53.5%.
WORTMANN with Good First Half Year
Detmold, 19th February 2015 - Wortmann Schuh-Holding KG Internationale Schuhproduktionen, Detmold, well-known among others with the Tamaris brand, was successful at increasing the group turnover by 1.1% to 504.1 million euros in the first half of the current fiscal year (autumn-winter season from 01.06. to 30.11.2014).
WORTMANN Group with slight growth
Detmold, 25th September 2014 – The Detmold-based Wortmann Group, known for its Tamaris brand among others, was able to increase its sales by 0.2% to EUR 1.013 billion in the last fiscal year 2013/14 ( 31st May). The total sales for the previous year amounted to EUR 1,010.6 million. The export quota remained stable at 53.2%.
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